via inc.com
Why is it that business plans never come to life? Why do almost all of them, once written, sit on a shelf and gather dust, while the futures they describe never see the light of day, and the businesses they lay out wobble their way into uncertain futures?
A traditional business plan is head-centered; it's an exercise in what business owners think they should do. Writing a traditional business plan is usually precipitated by one of two thoughts:
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