All too often, freelancers look at their clients as one-off opportunities. They do a job, complete a project, and when payment exchanged, they wave good-bye and never look back. But regular contact with former clients should be an integral part of your freelance business.
Call it public relations or just good business practices, but treating your clients as part of your regular business network– not just as cash cows– can be a wonderful strategy.
Not only will clients feel that you care about them for more than just a paycheck, they will also feel more inclined to recommend you to their colleagues for future projects. The time you devote to nurturing those client relationships becomes a kind of investment that can lead to returns later down the road.
If the rapport is particularly strong, you can also ask clients to be active promoters of your services by having them write recommendations and testimonials that you can later use for your own marketing efforts. In other words, maintaining good client relations means more and better business for you.
Here are five tips for strengthening your business relationship with clients.
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