Eight years ago, Facebook was a coding project in Mark Zuckerberg's dorm room.
Now its a global business with $4 billion of revenue that is used by 1/8th of the world's population. And it's worth more than $100 billion.
When Facebook started, there were dozens of other social networks going after the same opportunity.
Facebook won. They lost.
Here are some reasons why--reasons that apply to almost every business.
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