via openforum.com
Businesses usually go under for one of the following two reasons: the business is either currently out of capital, or it is going to run out of capital in the very, very near future. As a business owner, making sure you and your company have money (or at least the ability to generate money someday) is the one true essential. Above all else, you must possess the ability to maintain a cash flow to keep the doors open. Everything else is window dressing.
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