Dealing with competing priorities is an integral part of being an entrepreneur. Every day we face battles where we have to choose between pricing and quality, family time and business progress and between current profits and future success. We all know it’s impossible to please everyone all of the time. But knowing this truth and acting accordingly are two very different things. Some business owners do try to have their cake and eat it too by trying to please everyone. In the process they usually fail and expose themselves to serious business and personal consequences, as I wrote about in a recent article on lowering your standards. Even after you recognize that you can’t be all things to all people, the issue of which competing priority to satisfy remains; in other words who do you say “no” to? Here are some ideas on how sort that out.
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