In today’s mobile, social age, one of the best ways to engage your customers and get them to spread the word about your business to friends is through video. But many small business owners shy away from video because they’re intimidated or think their products or services aren’t “sexy” enough. If that’s you, take a lesson from Wasp Barcode, a scanner company whose YouTube page has 1 million views. Wasp Barcode staffers guest post frequently on my blog, so I wasn’t surprised to learn they’re equally savvy about engaging customers visually as well. Here’s how they did it—and how you can do it as well...
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