One of the key decisions in establishing a creative agency is how to structure it. When you’re working on your own, structure doesn’t matter very much. Dividing your workload, even just between administrative work and client work, doesn’t seem to matter overly much when you’re the person who will need to do all of it, no matter what divisions you come up with. But when you may wind up with several people working on client projects and perhaps even an assistant on the administrative side of things, you need to be very clear on who is responsible for what.
The danger of not clearly establishing structure is that you can easily wind up in situations where you need to pay someone for time in which they did no work or did the same work that another person had already completed. Putting a solid structure and clear workflow in place that shows how different tasks pass through your business processes are necessary for an agency to grow.
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