In ancient times, battles were fought with strategies, precision and a lot of tactical manoeuvers. The side with the largest armies, the smartest generals and the most skilful soldiers can literally conquer the world. Soldiers are trained to attack, defend and protect, but there will be casualties and losses. It was a brutal world.
However, it’s not that different from a graphic design business. When a graphic designer presents his work to the client, he puts forth the piece he thinks is the best. If the client rejects this piece, the designer puts forth his second-best, then a third-best and so on.
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