Many people often confuse the word brand. Your brand is much more than a name or logo. Brand consists of the experience that a company creates with it’s employees, vendors, communities, public relations, and customers. Your brand is the feeling/image that a customer gets when introduced.
Every single business has a brand, including large companies with huge budgets/staff, and small businesses. Behind every single brand are people. Those “people” are out there representing the image of your company. Employees connect brand values with customers through touch points to make brands come alive. By doing so, the employees reflect the brands values and help share them.
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