via allthingsd.com
The Walt Disney Company will finally be unveiling a newly refurbished Disney.com site — aimed at delivering a robust entertainment experience — which the digital division of the company has been working on for a year.
In an interview Friday, Disney Interactive co-President James Pitaro said that the new site has been built from the “ground up,” keeping in mind delivery to multiple devices, especially increasingly popular tablets and smartphones.
Making such a dramatic shift to what he called the “digital gateway to Disney” is not without risk, he said.
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