One of the most powerful tools you have at your disposal to maximize sales as a freelancer is your own personal career portfolio for your freelance business.
The location of your portfolio is important. It resides at the center of your freelance business marketing.
You should host it on your own website using any number of (free or premium) awesome portfolio themes. Start with a strong template, then customize the WordPress theme for your portfolio to make it unique to your branding and freelance business goals.
This is a fairly standard workflow to follow. But how you set up your portfolio, the language you use, and the weight you give to design elements, is where the most important portfolio marketing decisions you will make reside.
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