Apple wants to launch a streaming radio service like Pandora, Evan Smith and Jessica Vascellaro of the Wall Street Journal report.
The company is reportedly in talks with the music labels to license music for such a service.
The new radio service would work across all Apple devices and possibly Microsoft PCs.
But it would not work on Google-powered Android phones.
Apple has explored launching Spotify-like services before. But this time, apparently, the talks are more serious.
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