via readwriteweb.com
Social photo sharing is quickly finding its way into newsrooms. Even though the payoff might not be immediately clear, many media organizations are turning to Instagram as a place to experiment. (This is the first part of a four-part series on how journalists are using social networks beyond Facebook and Twitter.)
Instagram's value to news organizations is less obvious than that of most other social networks. Facebook, Twitter and Pinterest can be used direct audience members to the publisher's site, but Instagram doesn't even encode URLs dropped in comment threads. There is no convenient opportunity to drive traffic directly to a media outlet's own site from within Instagram. So why bother?
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