A good name is worth its weight in gold — and that’s never been truer than it is today, in the Age of Google and Facebook.
There was a time when conducting a Google search for your own name, or even the name of your company, was considered by many to be egotistical, or at the very least a little frivolous. These days, it would be folly not to Google your own name or your brand name — especially if you happen to own a small business.
That’s because, quite simply, what people say about you on the Internet matters — not a little, but a lot. Statistics tell us, time and time again, that online search results and Web-based reviews are mightily influential in shaping consumer decisions — so how could any small business owner ignore his or her own online reputation?
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