Google is turning its relevance-based price comparison service into a pay-to-play operation where merchants that pay the most will get best placement for their wares. Is it a smart move for Google…or a slippery slope?
Internet search giant Google has announced that it plans to change its Google Product Search online shopping service to a fully-commercial operation in the next few months — and will operate it under the name Google Shopping. The big difference: Instead of impartially returning product search results from participating merchants — and running ads alongside — Google is going to make retailers pay for preferred placement. Merchants who want their listings to appear at the top of Google Shopping’s search results will be able to pay for the privilege.
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