Thursday, May 3, 2012

How to Increase Sales in a Recession: 4 Smart Moves

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If there's anyone who knows how to pull through when the cards are stacked high against him, it's Zor Gorelov.

Gorelov is co-founder and CEO of SpeechCycle, a company that makes software for automated call centers. He happened to open his business in August, 2001—12 days before hijacked planes slammed into the World Trade Center. “In 2001,” he says, “it was nuclear winter in New York, and in the tech world.”

He went on to build a company that attracted major corporate customers such as Cablevision and Cox, and now handles millions of calls every month. Here’s a look at how he adapted his strategy on the fly...

Posted via email from Inspiration

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