via forbes.com
One unfortunate byproduct of strong sales in the new-car market is that automakers’ are able to rein in their incentive spending. According to Edmunds.com, incentives – including cash rebates and cut-rate financing – are at their lowest levels in nearly seven years.
New-car sales incentives averaged $2,071 in April, which is down 2.2 percent from March and 1.8 percent less than last April’s figures. “This is the clearest indication yet that consumer motivation is high and that automakers feel little pressure to rely on incentives in order to keep sales churning,” says Edmunds.com senior analyst Jessica Caldwell. “We’ll likely see incentives linger at these low levels until auto sales ease off the torrid pace we’ve seen so far in 2012.”
No comments:
Post a Comment