via inc.com
"Company humor" sounds like an oxymoron: For most of us, conjures up images of emcees telling bad jokes at conference dinners.
But for companies that can pull it off, the payoff is huge: A well-crafted humor video, for instance, can engage and entertain an audience; encourage viral, word-of-mouth distribution and press mentions; and build awareness and interest in the brand or product. The very best ones even directly impact sales.
Well-executed spoofs and parodies work well for a couple of reasons...
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