How will the future look back at 2013? Will they be in awe of the sheer number of hours we spent on the Internet like we're in awe of the cast of Mad Men drinking and smoking? Will they be in disbelief that many people spent most of their waking hours in front of a computer?...
"Company humor" sounds like an oxymoron: For most of us, conjures up images of emcees telling bad jokes at conference dinners.
But for companies that can pull it off, the payoff is huge: A well-crafted humor video, for instance, can engage and entertain an audience; encourage viral, word-of-mouth distribution and press mentions; and build awareness and interest in the brand or product. The very best ones even directly impact sales.
Well-executed spoofs and parodies work well for a couple of reasons...
