via mdurwin.com
Here are my 7 Keys to Good Content Marketing
1) understand your audience
2) figure out what information is valuable to them
3) create an engaging way to share that information (use graphic designer, animators, writers, etc.)
4) make it frictionlessly sharable
5) keep your publishing of that information consistent and frictionless
6) listen to feedback
7) continue to adjust your content and publishing schedule based on audience feedback
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