Do not take my above criticism of marketing to mean that you should do away with offline marketing. Rather, you should integrate online and offline marketing so that your social media addresses will become as known as your company name. On business cards, postcards, in magazine ads, and even on billboards, include your Twitter name or mention your Facebook name. To really push your social media accounts, consider a Quick Response code that leads to your social media account, especially if the print media is advertising a contest or other event, relevant topics to your social media page.
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