The fortune 500 satellite-dish giant Dish Network just got a major facelift. If you have ever had the painful experience of visiting Dish Network's old website, well, to summarize the experience: it was a visual slap in the face.
Design is crucial to the success of a business. A design communicates who you are and what you offer. Large corporations spend hundreds of thousands of dollars on the design and development of their media - especially their websites. In the case of Dish Network: This has to be one of the most drastic changes I have ever seen in a company's website design.
The design speaks for itself: "We are a Strong, Innovative, Professional, and Friendly company". The new website features a clean new design, some awesome home page animation, and a user-friendly layout. In addition, surfing through the site is simple with a new search bar in the center of the homepage, coupled with a great drop down navigation.
So what does this mean for the company? Dish's biggest competitor is DirectTV. In recent years, DirectTV has been able to outsell Dish, due to no small part to their superior advertising and marketing. However, if this new website is any indication of that changing, we could see Dish taking the lead in their industry.
- Jordan Driediger
DM2 Studios
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