A new study shows that 80% of online customers change their mind about making a purchase after reading negative online reviews.
Back in November, 2010, I wrote a story for SocialMediaToday.com titled Why a Negative Review Can Be a Positive Experience. In my article I made reference to an article on eMarketer which reported "Customer product reviews are becoming a fixture on retail and consumer brand websites, with over 80% of retailers planning to feature them by the end of 2010. The accelerated adoption of customer reviews indicates a more enlightened approach to handling negative comments—that is, the acknowledgment that occasional negative reviews do not hurt sales.
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