The NYT is just the latest to jump on the bandwagon of wondering whether Facebook's recent troubles spell an end to the share era. A couple recent surveys found Facebook user engagement was down (34 percent of users in one survey were spending less time on the site, which some labeled "boring" or "not relevant") and a sizeable number of Americans (46 percent) in another survey thought the company would fade away. And, you know, the stock isn't doing so hot.
Corporate America as fun and games? Maybe, now that gamification has come on the scene.
Gamification is defined as the use of game design techniques to engage audiences. Gamification encourages players to engage in desirable behavior by dangling the carrot otherwise known as “winning.”
The reason we like online gambling so much is that apparently, human beings have a psychological predisposition to gaming. And many organizations are jumping on the gamification bandwagon in order to motivate employees and combat disengagement.
