Showing posts with label Starbucks. Show all posts
Showing posts with label Starbucks. Show all posts

Monday, June 25, 2012

Marketing Lessons from Starbucks

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A few weeks ago, I was stranded in the airport in Atlanta, and found myself in search of one thing: a Starbucks.

It was a little surprising: I used to hate Starbucks, or at least what I thought it stood for. I grew up on Dunkin Donuts (I'm still a fan), and the thought the idea of saying 'venti' instead of 'large' was annoying on many levels. The idea of paying more than $2 for a cup of coffee to go was also outrageous.

So why am I addicted to Starbucks now?

Because of Starbucks' convenient locations, I've found myself using them more and more as I travel--and I have come to realize that the company sells much more than coffee. It also sells cleanliness, comfort, and consistency--a welcoming atmosphere and a standard list of drinks unique to Starbucks.

Posted via email from Inspiration

Tuesday, June 5, 2012

The Top People In Tech Are Freaking Out Over Starbucks's $100 Million Purchase Of Their Favorite Café

So Starbucks bought some little French bakery in northern California?

Oh, non, my friends, non. If you want to understand the living, beating pulse of the tech world today, you must understand the phenomenon that is La Boulange, the 19-café chain that Howard Schultz & Co. just dropped $100 million on.

First, the baked goods: We hear they're delicious. We'd be all over them if we ate carbs.

The coffee: superb. Coffee snobs like GigaOm's Om Malik are freaking out that Starbucks is going to ruin it, of course.

Posted via email from Inspiration

Tuesday, April 24, 2012

The Secret Menu At Starbucks

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Well this changes things. Its a whole new world when your favorite coffee shop has a secret collection of new drinks.

Posted via email from Inspiration

Thursday, December 15, 2011

This 29-Year Old Just Got Named To The Starbucks Board

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Earlier today, we noted that Facebook COO Sheryl Sandberg is stepping down from the Starbucks board of directors next year.

But we kind of gave short shrift to her replacement, Clara Shih, who's the CEO and founder of social network marketing company Hearsay Social.

Posted via email from Inspiration