Images are a major part of any modern website. Images nowadays account to more than 60% of a website's total bandwidth. This is even more pronounced when dealing with cutting-edge web design. On an image rich social website employing a Pinterest-like layout, this number can reach upward of 85% (!).
Bandwidth is unfortunately a costly commodity. For high traffic websites, bandwidth will probably be responsible for the majority of your IT costs, easily surpassing hosting and storage costs. In addition, such a large volume of traffic takes time to consume, and so, when browsing your website, your visitors are likely to spend a lot of time waiting for images to load.
Looking at the IT costs from one end and visitor abandonment due to lengthy load times on the other, you would probably like to take a good look at how you manage your images online. When every second passing reduces your website's overall conversion and ultimately revenues - it makes perfect sense to want to optimize your image and image delivery as much as possible.
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