Today competition for traffic is fierce. Every day new bloggers join the flow of information competing to be found. Even if you have the advantage of already enjoying lots of visitors and page views, it is a brave web site owner that assumes that the success of yesterday will be automatically replayed forward into tomorrow. Audiences are smarter, and demand new, exciting insightful information in return for their attention. Since the ultimate goal is to secure their loyalty and custom a single visit can never be enough. To get a real return on your online investment in traffic generation you need to see increased sales or at the very least, lower bounce rates and a higher percentage of repeat visitors.
Fortunately, social media unlike SEO offers the versatility you need to keep your engagement fresh and alluring. However, it is important not to fall into the trap of believing that having a presence on social media is all that is required. To effectively use social media to drive traffic to your website it is important to consider the following:
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