One feature that can make a logo shine more than any other is hidden meaning.
Remember the last time you saw a logo that made you go ‘Ahaaa!’? So, that’s what I’m going to approach in this article, the cherry on the top of the logo cake.
There are plenty of articles that skirt around this topic on the web, but too many think that hidden meaning is just about negative space; that’s wrong.
There’s much more to hidden meaning than just using negative space. While negative space does help to create good logos, it’s the actual concept behind it that makes the big difference.
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