via openforum.com
In the past, brilliant marketing could sell even the most ordinary product or service. But today, competition is so fierce that you actually have to create something remarkable in order to succeed, says marketing guru Seth Godin in his book, Purple Cow: Transform Your Business by Being Remarkable.
Godin describes remarkable as "something worth talking about. Worth noticing. Exceptional. New. Interesting."
According to Godin, it's "the era of the cow" and no longer acceptable to even be "very good" since that's an "everyday occurrence and hardly worth mentioning."
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