via speckyboy.com
Logos are designed to do three primary things: to represent a company’s brand; to be iconic and recognisable; and to engage the audience to create an emotional response. This last one is arguably the trickiest to get right.
One way that clever designers have engaged their audience is to create logos with hidden or layered meanings, subtly or not-so-subtly building a dynamic logo with which people can connect.
Here’s a look at some examples of hidden meanings in logos, to see how it can be done and how it can produce such successful logos.
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