esigning is a mindset first, and a skillset second. I love it when I find the designer’s mindset in people – it gets me excited. They’ll identify the typeface before they read the word, their favorite genre of music is “anything that is good”, and they never fail to mention how much they love or hate the packaging of a product. The world desperately needs those kinds of people.
I’m not going to sugarcoat it – you in an industry that is both challenging and competitive. If you want to survive, you need to be skilled at more than just design; you need to understand the arts of communication, branding, psychology, marketing, and more. Above all, I implore you to guard yourself carefully. I have seen talented people get put in a box, and have the creativity pulled right out of them. That designer’s mind that you have – never lose it. It goes beyond your ability to create a nice website or logo. Designers are the innovators, the artists, the doers; the ones who analyze a problem and feel compelled to fix it. That creative energy is so valuable, and deserves to be recognized.
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