via crazypixels.net
Today emotional design becomes a very powerful tool in the hands of professional web designers. Following the trend simplification of complex elements modern websites are focused on more emotional expression than on the technicality.
Recently the developers were so passionate about the internal adaptation of the web that they quite lost the visual appearance of websites, making them virtually faceless. Don Norman with his book “Emotional Design” made the first step to open a huge potential of emotion in web design.
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