via inc.com
In its latest analysis of U.S. adult user behavior, the Pew Research Center found that search, along with email, is "still top of the list of most popular online activities," with 92% of all users using search engines to find information and 60% doing so daily. In June 2012, there were 173 billion searches conducted worldwide, not counting those performed on mobile devices, according to ComScore.
With so much searching going on, you can imagine how much information there is to data mine. Take advantage of the relatively inexpensive but powerful insights and actionable information you can glean from keyword search analysis and implement it immediately. While social media may capture headlines, search is still the workhorse.
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