We’ve always been told not to judge a book by its cover, but shouldn’t we be able to judge a company by its homepage? The homepage layout should guide a user through the site in a certain manner, and its design should reflect the type of experience (i.e. fast, visual, loud, etc.) the company wants its audience to have.
Company websites are getting more and more traffic from individuals who land directly on article pages or other specific pages via search engines, but that certainly does not make the homepage irrelevant. As Forbes Chief Product Officer Lewis D’vorkin puts it, “A web site’s home page announces loud and clear who you are and what you believe in.” After browsing different companies’ websites for hours and attempting to evaluate the extent to which homepage designs reflected mission statements, I reached the conclusion that it all boils down to cohesiveness within the company.
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