Tweet At 'Em All You Want, But Gen Y's Are Still More Influenced By Word-of-Mouth Marketing

via readwriteweb.com

A new report out from Sitel on social media and consumer trends implies that social media is key to reaching Gen Y (those born between 1980 and 2000), but the numbers don't add up. While the Gen Y, or people born between 1980-2000, are in fact "digital natives," that doesn't mean they are actually most reachable via social media marketing.

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