IBM is buying DemandTec, a marketing analytics company, for $440 million.
It's the third big cloud acquisition in the past two months.
SAP just acquired SuccessFactors for $3.4 billion and Oracle made a $1.5 billion bid for RightNow.
IBM is paying $13.20 per share, a 57 percent premium on its current price of $8.43 before market open.
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