If you want to do well with social media, then the first thing that you need is a strategy.
Right?
Maybe not – at least, according to Guy Kawasaki; venture capitalist, founder of Alltop.com, and the author of a dozen books, including the recent bestseller Enchantment.
Guy breaks a lot of the “established” rules of social media, and ignores a lot of the best practices taught by “social media experts”.
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