via openforum.com
A business that doesn’t lower the price of goods and services during an economic downturn is relatively unheard of—which puts high-end Colorado jewelry designer Todd Reed in the minority.
Reed and his general manager Amy Ash stand rather firmly against lowering their prices beneath the actual value of their products. They focus instead on targeting a consumer who appreciates the scope of the work—not those gunning for the best deal. Perhaps because of this commitment, they’ve managed to survive and thrive for 19 years in the jewelry business. (Over the last four years, they’ve grown over 30 percent, says Reed.)
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