Tuesday, September 20, 2011

Netflix divorces discs, now what?

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Netflix is betting its future on streaming by spinning off physical DVD rentals into Qwikster, a separate company with an extraordinarily bad name. Can consumers win in Reed Hastings' new world?

Video streaming and video rental giant Netflix rocked its world for the second time in as many months on Sunday, announcing the company will be spinning off its DVD rental business into an independently-operating new business dubbed Qwikster. Qwikster’s CEO will be Andy Rendich, who has served as Netflix’s chief service and operations officer.

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