Definition: Cus-tom-er Sat-is-fac-tion Sur-vey (n): A long, complicated and arduous task for both a company and their customers that can often yield little to no useful results.
Do you really think your customers WANT to fill out your customer satisfaction survey? How many times have you blasted through a survey just to get the freebie that comes with it? Well guess what? Most of your customers are probably doing the same thing and ruining all your “precious” data.
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