You probably think that it doesn’t matter where you locate your start-up since you can access anyone in the world through the Web or a phone call. If you think that, you are wrong.
That’s because some regions of the world are better for different kinds of start-ups depending on the industry. For example, consumer-focused Internet start-ups thrive in Silicon Valley, Boston’s best for biotech and big data, and for media- and fashion-focused ventures, Manhattan’s the biggest apple.
But relocating is a pain in the neck. So if you decide to do it, you better be sure that the benefits of moving outweigh the costs. To do that, you need to gauge how much better off you’d be if you located your start-up in a place that would boost your odds for success.
To do that, you have to analyze the fit between your start-up’s current start-up common and the one where you should consider relocating. The start-up common includes six elements that reinforce each other to attract entrepreneurs with specific skills and ambitions.
Here’s how you can use these six elements to decide whether to relocate your start-up.
