The speed at which social media, as an industry, changes only brings to mind one term for me: break neck pace.
I live and breathe this industry and even I have trouble keeping up. We all see it every day as new platforms and tools and best practices are constantly evolving.
Luckily, there is also quite a bit of data and research available to help us get a grip on these changes.
The Interactive Advertising Bureau has released its annual report on Internet advertising.
It's a must read for anyone in the industry.
Headlines:
Online ad growth has returned to pre-2009 levels.
Internet advertising grew 21.9% in 2011.
Retail, financial services, travel, and media spending drove that growth.
...
We’re on pace to generate 1.3 zettabytes of data in 2016, about four times more than we create today, according to the latest data out from Cisco. To put that in perspective, Cisco helpfully tells us that’s more than 38 million DVDs streamed in an hour. Or, you can think of it as a 1 followed by 21 zeros.
The telecom gear maker offered up its fifth annual assessment of future broadband growth on fixed, managed and wireless networks around the world Wednesday. And to no one’s surprise, as individuals, households and countries we’re just going to keep boosting our broadband use.
HTML5 is the latest incarnation of the standards that make the web work today. It began all the way back in 1980 with Tim Berners-Lee and the birth of the modern Internet as we know it. Berners-Lee proposed a hypertext system, and ended up creating the first version of HTML (the Hyper Text Markup Language) by 1990. In 1991 the first 20 elements were released, and began to form the standardisation of Internet pages that still continues today (13 of them still exist in HTML4).
