Apple has repeatedly claimed again and again during the company’s meteoric rise to consumer electronics dominance: It’s not making a video game console. Why should it? The iPhone, iPad, iPod Touch, and the iTunes App Store have fundamentally changed the nature of the video game business, making mobile gaming into a cultural and commercial force to be reckoned with. Mac sales even hit enough of a critical mass for Valve to bring Steam to Apple’s devices a couple of years back. Living room entertainment remains a quirky side project for the company, what with streaming gaming available by pairing the iPad and Apple TV, but it’s not a priority. Apple tried it once with the Pippin and failed, so why mess with success now?
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