Despite the failures of Facebook Credits, Microsoft Points, and the dot-com virtual currency Flooz, Amazon has decided to mint its own money. The ecommerce giant announced today that customers will soon be able to use a new virtual currency called Amazon Coins to buy apps and make in-app purchases in the awkwardly-named Amazon Appstore for Android on Kindle Fire.
Customers tend to dislike, nay abhor, the unnecessary process of transferring between their home currencies and virtual tender — just look at Microsoft, which forces customers to spend $1 to buy 80 Microsoft Points in order to make purchases in the Xbox Live Marketplace. With the Nintendo Points system, customers must buy a different set of points in order to purchase games for the Wii versus the handheld DSi console. Gamers loathe this practice, which at the very least forces them to do math before they can tell how much a rental or purchase truly costs.
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