Wednesday, February 6, 2013

How to Grow Your Twitter Following

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Now that you’ve set up your Twitter account, it’s time you got some followers.

Followers are great for two reasons:

Followers provide social proof. The more followers you have, the more people will assume you’re good at what you do. Every follower is like a micro-testimonial. Think about it: if you were hiring a freelancer, would you first check out the freelancer with 10,000 Twitter followers or 10 followers? The more followers you have, the quicker you gain the trust of potential clients.

Followers help to spread your message. When you want to use Twitter to promote your blog, business or services, the more followers you have, the bigger your reach.

In previous articles, I’ve covered the basics of what it takes to grow your Twitter following. First, you must complete your Twitter profile. This includes a biography targeted at your ideal followers, and a smiling picture of your face. In your biography, give people a reason to follow you. Make sure you mention what you’ll be tweeting about. Second, write top quality tweets that are valuable and relevant to your audience.

Before taking a look at some more advanced tactics for growing your following, let’s consider what your mindset needs to be to become a Twitter authority with a tribe of loyal followers.

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