It’s always fun, when you’re designing a website, to add a little bit of personality. It helps to remind visitors that the company behind the site is made up of people, not machines, and helps to add a bit of playfulness, fun and creativity. While most pages of a site will often need to be reasonably professional, the 404 page is usually a great place to add some of that quirky humour.
It’s important that the 404 page serves to let the visitor know that they’ve found a broken link, and has to allow them to return to the homepage (or suggest possible pages they may want to go to), but aside from that, anything goes. Sometimes humour and a bit of creativity can help to turn an experience that’s confusing and irritating into something a bit more interesting and fun. When you accidentally come across a fun, quirky 404 page, it can even be a bit rewarding as if you’ve discovered something that the creators of the site have hidden.
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