A quality product or service is only half the equation of encouraging customers to complete a transaction with your business. How can you ensure that they will choose to purchase your product over the hundreds of others offered to them for equitable or lesser prices?
The answer is simple: customer service. You can add value to your product or services simply by making yourself available to your customer base, a task easier said than done for time-constrained small business owners. With a plan, however, you can save some time and get the right processes set up for optimum customer service.
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