via inc.com
If your company makes 99-cent consumer items, it should be easy to get customers to try one. But what if you have a brand-new product aimed at major corporations? Large companies are famously risk-averse, and few will take a chance on an unknown.
That was the conundrum facing Josh Green, founder and CEO of Panjiva, which connects corporate purchasers with more than 1.5 million suppliers across the globe. (The name is a play on the ancient single continent Pangaea.) Formerly a corporate purchaser himself, he knew how badly manufacturing firms need reliable information on suppliers in other countries.
No comments:
Post a Comment