Black and white are the most classical combination among all colors. It tells another story of one object, either for photographers or designers. People will also receive a strong message when looking at black and white logos. They are great logos; They are outstanding and unique in their own characteristics.
Usually, logo designer will start anything with black and white logo. It always seems easier to color it if black and white logo looks well. Clients can notice obviously as if the logo design is suitable with their tastes and requirements.
Black and white can bring out the purest outlook for a nice logo. They are so down-to-earth, clean, and memorable. Since logo is the most basic and yet best branding element for a product or business, the easy and striking features is quite crucial. This also explains why designers like to sketch their ideas in black and white first.
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