via theweek.com
Checked Twitter lately? If not, brace yourself for reams of breathless chatter about the sprawling southern "carnaval" known as South by Southwest (SXSW). Lasting until March 18, SXSW is a 10-day music, film, and interactive-technology festival that each year draws over 200,000 people — fans and journalists alike — to Austin, Texas. But what exactly is it, and what makes it so popular? Here, a brief guide:
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